Sue Stedd joins SmartCentric Technologies US LLC as Sales Manager, Western Region, North America

SmartCentric Technologies International Ltd (SmartCentric) is pleased to announce the appointment of Sue Stedd to the position of Sales Manager for the Western Region, North America. Sue will be based in San Diego, California.

This new role complements SmartCentric’s continuing expansion and success in North America and emphasizes our commitment to future strategic development across multiple markets. In particular, the first release of the fully contactless (RFID) version of SmartCity®, due for release during the first half of 2007, ensures that SmartCentric’s presence is increasingly strong in our core markets – campus, corporate, loyalty, parking and e-ticketing.

Sue Stedd brings with her more than 15 years of international sales and marketing expertise in RF and smart card technologies. Her combined experience piloting e-ticketing technology with Major League Baseball together with her solid background selling encryption systems worldwide provides her with a strong knowledge base that will serve the SmartCentric team well. Most recently, Sue has been involved in assisting the sales and marketing efforts of emerging technology companies.

Kieran Timmins, CEO of SmartCentric, commented, “We are delighted to welcome Sue to the SmartCentric family. Her depth of experience and market knowledge will be a superb asset to us in our continued growth in North America.”

Chris Rizzetto, Director of Sales for North America added, “We are excited to have Sue on board.  Sue’s extensive industry experience as well as her enthusiasm for new adventures will not only be a strong addition to our team, but will play a key part in SmartCentric’s continued expansion within the US and Canada.”

Confident about what the future holds, Sue stated, “SmartCentric is a company on the verge of tremendous growth.  Highly dedicated and customer focussed, it is poised to impact the marketplace with its contactless version of SmartCity®. This is an exciting time to join the company. I look forward to playing a key role in SmartCentric’s ongoing growth and continued success “

Sue can be contacted at sue.stedd@smartcentric.com